Coffin and Casket Marketing Manual

MARKETING IS THE MOST IMPORTANT factor in running any successful business. If people do not know what you are selling, they cannot buy your product.

  1. Steps to follow when starting the business.
  2. Good principles to follow if you want to be successful in business.
  3. Discussing the fear of failure.
  4. Choosing the right marketing plan.
  5. Factory versus distribution.
  6. Legal structure of the business.
  7. Day to day running of the business.
  8. Job descriptions and labour law.
  9. Employee contracts.
  10. Credit and how it affects your business.
  11. Cash is King!
  12. Researching your market.
  13. What you need to know about your competition.
  14. How to create your unique place in the market.
  15. How to compare your price with that of your opposition.
  16. How to calculate the average market price of a coffin, casket and Dome casket.
  17. How to complete and be competitive.
  18. How to treat your competition and your product.
  19. How to provide excellent service.
  20. Explanation of what happens when a loved one dies.
  21. Emotion at the time of coffin or casket purchase.
  22. The funeral parlor as customer.
  23. The individual as customer.
  24. How to research the private market.
  25. How to make a brochure.
  26. How to register a death.
  27. How to purchase a burial plot.
  28. How to do costing: cost of the product, business costs, profit.
  29. Example of costing.
  30. How turnover affects your business.
  31. Ensuring customer loyalty.
  32. Marketing your products through retailers.
  33. Finding these retailers.
  34. Training the retailer.
  35. How to sidestep labour problems and empower your community.
  36. Ground rules for successful marketing.
  37. Cost of employment.
  38. Taxes, UIF, salaries and other fixed costs.
  39. Your showroom.
  40. Target marketing.
  41. Market control.
  42. Your marketing plan.
  43. Your business plan.